Commissioned experimental logo design for consumer data research company, Impact. Impact connects consumers through various industries such as pharmaceuticals, higher education and IT.
Interity and Honesty
Logo
Design
Logo Intention
While working with this client, it was heavily emphasized that at Impact, they prioritized honesty. Everything done at this company is done with integrity and I wanted to reflect that in this design.
Data Tree
The data tree icon paired with the wordmark originated from the concept of “what embodies honesty”. Nothing came to mind stronger than a tree. Connecting communities from all backgrounds with honest consumer interactions.