BLUE FEATHER COFFE

BRAND IDENTITY, PACKAGE DESIGN AND ILLUSTRATION
Brand Overview
Blue Feather Coffee is a woman owned coffee business specializing in internationally sourced beans, roasted by minority owned roasters.
My Contributions
Developing a holistic and tranquil aesthetic was the main goal of the logo/ illustration design when approaching Blue Feather Coffee. I created an original logo design, package design and illustrations for the brand. Keeping the company's mission in mind while also taking my own creative liberties.
When designing this logo I wanted to create a natural, calming environment combining the clients love for coffee and the blue chested hummingbird. A visual depiction similar to a feather pen and ink well was decided. I wanted to maintain a balanced design to further articulate the brand's mission of small changes causing large ripples of positivity in communities.
Logo Design
Graphic Design
December 2023
The label for the package design was meant to further perpetuate the sense of nature and peace from the original logo. Combining original illustrated elements alongside a minimalistic design.
Package Design
Graphic Design
December 2023