WORLD OF ILLUMINATION

ART DIRECTION, GRAPHIC DESIGN, BRAND IDENTITY, PRINT AND WEB
Company Overview
World of Illumination is a multi media entertainment company specializing in drive-through holiday light shows. Currently hosting six  originally themed parks, these light shows are synchronized to music using the latest in industry technology to create a uniquely magical experience.
Lead Graphic Designer
As lead graphic designer for the company, my roles included overseeing the entire creative direction of the all brand assets and media. My responsibilities included developing branding material, illustrations, web design, animations, print, social and external media.
While working at World of Illumination, the goal of every project was to visually articulate the dynamic themes of each park. Six uniquely themed parks with an originally illustrated mascot per park. My role has been to develop the brand identity and assets across all media using our colorful design style. Web design, logo design, motion graphic animations, social and print.
WEB DESIGN / BRAND IDENTITY
Lead Graphic Designer
September 2021 - Current
SIX UNIQUE HOLIDAY THEMED PARKS
In 2023 I was tasked designing a unique mascot for each park. Toukie Toucan (Enchanted Safari), Chef Kuma (Candy Rush), Beti the Yeti (Arctic Adventure), Shiny the Star (Cosmic Sleighride), Ranger Reno (Reindeer Road) and McMic (Rockin' Christmas). I wanted to create a diverse cast of characters that encapsulated different personality traits reflecting each theme. Then to use these assets to create merchandise, products and campaigns further integrating them into our brand identity.
ART DIRECTION
Character design/ Illustration
September 2021 - Current