HEADQUARTERS LA
LOGO DESIGN, BRAND IDENTITY
Company Overview
Headquarters LA is a new multi discipline private gym in Los Angles CA. Through a focus on grit and dedication, HQ LA offers a unique fitness experience tailor to each members goals.
Graphic Designer
My role in the project was to aid HQ LA launch their gym by visually articulating their brand voice through a dynamic logo design and brand identity. Reflecting the energy and passion given to each member as they go through their fitness journey.
The goal for this project was to develop a brand identity that would aid HQ LA in differentiating itself from other local private gyms. My solution to this issue was the use of heavy, bold graphic shapes and lines that evoked a sense of strength to the viewer, while remaining simple in design. Simultaneously embodying HQ LA's core values and avoiding overly minimalist aesthetics (by clients request).
BRAND IDENTITY
Lead Graphic Designer
January 2025
DYNAMIC DESIGN ROOTED IN BRAND'S CORE VALUES
